Why Businesses Should Care About Google Analytics

Any business with a website should care about Google Analytics because it’s as important to your online success as cash flow is to your business finance. Google Analytics is a free service from the well known search giant that is easily installed on the pages of your website. It provides the business owner with a wealth of essential information about the good,the bad and the ugly of their website performance.

Google Analytics is important to businesses because it will tell you a whole range of metrics about how your website is or isn’t performing. For example it shows the number of new and returning visitors, how long on average they stay on the site and which pages are most looked at. This data is essential for businesses to understand consumer reaction to their business and helps them change the parts of the website that are not working and optimise the parts that are.

The type of information any Chester business needs to know about their website includes; how many visitors am I getting on the site every day or week? Do those visitors come back or are they brand new? What are the most popular pages on my site? Do my visitors look at one page or many? How long does the average visitor stay on my site? What proportion of visitors follow through to an inquiry and what proportion of visitors come to my site from search engines? Google Analytics answers all these questions and more.

This data is vital to the planning and development of a business website. Business websites have to constantly evolve just like the business, offering new information, improving customer satisfaction and promoting more customer inquiries. GA also allows businesses to analyse the navigation of their site, to optimise the landing pages and the patterns that people click through their site.

The good news is that Google Analytics is cheap and easy to install and use by people with no technical skills. It’s simply a click of a button to see all the latest information.

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Google AdWords – How to Achieve Success Through Failure

If you are involved in Internet marketing to any degree, you have probably tried advertising through Google AdWords at one time or another. AdWords offers a number of advantages over other types of advertising – you get fast results, you get potentially huge exposure, and you can occasionally get your advertising for a reasonable price. The downsides can be serious, however; you can easily spend a fortune without it leading to any sales. For that reason, a lot of people have simply given up, convinced that it just isn’t possible to make money using Google.

Will Haimerl is just such a person. He claims to be a “Super Failure” and says that he has spent more than $100,000 trying to figure out how to make AdWords work profitably for him. A lot of people give up after spending just a few hundred dollars on Google advertising, so a six figure loss represents a lot of lessons from the “school of hard knocks.” Will claims to have learned a lot from his experience, and he’s now written a book about what not to do when you set up a Google advertising campaign.

The new book, “How to Guarantee Failure Using AdWords” offers an extensive guide to setting up a profitable advertising campaign with Google by showing you exactly what you should not do. Will has compiled a list of some fifty mistakes that advertisers make so that you won’t fall into the same traps as everyone else. Some of these mistakes are obvious, but some are so subtle that you might easily miss them. By offering a “how to” on what not to do, Will is offering you a chance to succeed.

Google suggests to advertisers that testing is the key to success, but they offer little in the way of advice. That, Will says, is because Google profits from your testing whether you succeed or fail. The less you have to test, the better off you will be, and the more money you save. Money you save goes straight to your bottom line in the form of profit, so while this isn’t really a book about making money per se, it can have a serious affect on your finances.

Google AdWords is one of the best, fastest, and most cost-effective ways to advertise on the Internet, provided that you know what to do and what to avoid. “How to Guarantee Failure Using AdWords” offers a terrific guide to helping you avoid the mistakes so that your ad campaigns can quickly become profitable. Since money you don’t lose is money in your pocket, it makes sense and cents to give this book a read.

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Personal Finance Blogs – Do They Make Sense?

What can personal finance blogs offer you?

Indeed, they provide people with a different way to understand the issue of their financial lives. For example, loans for bad credit, tips for frugal living, how to judge the finance market, etc.

What is the #1 problem that almost everyone has?

These issues can often be very confusing to people who have no previous experiences in this field. There are many of us who are not sure of what we should expect when we go to a bank and there is a stigma attached so that we do not always ask the questions we should.

Who are the most poor-informed people?

Students are especially caught in a difficult situation when it comes to personal corporate finance. Even in the best of economic circumstances, they are challenged with the thought of having to decide what they would like to do with the rest of their lives.

In addition, they are confronted with the serious problem of having to figure out how they are going to pay for it. Think about that fact that we are currently in a recession and it becomes very clear that they are facing greater hurdles than students from previous years have had to deal with.

So, how can they get help for free in such a situation?

If you said personal financial blogs, then you got it right. They act as a source of finance tips for young people and these are presented in a way that is easy to understand. It means that they are informed about the type of interest rates that are out there.

They can be given advice about certain banks and the conditions of loans. All of this means that they have more knowledge than they did at the start of the process and they are in a better position to speak with financial institutions.

How can these personal finance blogs of a great use?

While there are a number of loans for college students, they might not always know where to look for these. This is why financial websites are very important because they point them in the direction of banks and financial institutions that provide these services. They are also a great way of letting the reader know that it is likely to be more difficult to secure a loan than previously.

Given that there are some obstacles on the way, it is important to know that one can get a federal loan for college in case the banks are unable to help. This could mean that you would have to study in a particular industry but it presents a useful alternative.

So, when it comes to personal finance Google blogs, they do more than just help students with tips for saving money. They are a good source of information that students would otherwise not have and this means that they have a better chance of getting the type of loan that they really need.

What would be your duty now?

Now you have an idea how financial blogs can help you and it is your duty to find the one that fits to your interests. Check the most popular ones that are rich in comments. These comments will help you a lot and guide you to shorten your learning curve.

What would be my final significant tip for you?

In this context, I would like to advise you to be an active member in any online forum. This will help you to get to know more people and you can exchange your experiences with them. In addition, they can tell you exactly where to go and where to begin so that you can save time and effort.

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Identifying the Myths About Google+

You may feel overwhelmed by the amount of social media channels that seem to come at you from all directions. You may feel that you have chosen those social media channels that make the most sense to you and you don’t really need any others. Well, Google+ is well worth reconsidering.

The value of Google+ and the myths that surround it

No matter which social media channels you have chosen to use (and interact with other members), you should definitely try to make room in your repository for Google+. Google+ has been referred to as a social layer that highlights many of its best online features. If you have heard “some talk” about Google+ but you don’t really know it well at all, it is time for you to not only get to know Google+ but also to become well acquainted with the truth and the myths about that particular social media tool. Unfortunately, there are several myths surrounding Google+ and if you know what those are, in turn, you will be able to use the tool effectively and successfully for your business.

Google+ is a run-of-the-mill social media network: The truth of this is that Google+ is an extremely strong and effective social media network, not to mention the fact that it is paired with Gmail, YouTube, Google Maps, Google Earth, Google Analytics, Google Images, Google Search, Google Finance, Google Docs, and Google Wallet. Google+ pretty much gives you an extremely comprehensive way to do anything you want to do and you can find everything in one place. It is a self-contained unit.

Google+ is going nowhere: The fact of the matter is that Google+ has millions upon millions of people who are using it on a regular basis. Additionally, that number is only increasing.

Google+ only hold an interest for technical people: This myth could not be further from the truth. Google+ serves an extremely wide variety of people and communities with a huge amount and variety of wants and needs. It allows everyone who is connected to access influencers and subject matter experts in every imaginable field. Google+ serves as a wonderful resource for people who wish to connect with just about anyone they can think of.

Google+ is not user-friendly: This is just not true. In fact, Google+ has a large number of extremely user-friendly features (at no cost to the user), which can do all sorts of incredible things. Those features can help you to bring your business to the next level quite easily. A large number of those tools can only be found on Google+ and they are totally integrated with the platform. It is extremely user-friendly.

There is nothing unique about Google+: The reality of this is that Google+ is totally unique and, in fact, has many features that you can’t find on any other social media platform. If you compare it to Facebook or LinkedIn, the resounding difference is that they are independent platforms (without integration) whereas Google+ is fully integrated with all of the different parts of Google (which means a lot). Additionally, it is all free. Your online connections can have access to everything and your audience has the potential to grow in so many different directions. With Google+, you can connect with both public and private social communities. However, if you want some of your posts to stay private, you can control that and they won’t show up in everyone’s searches. On the other hand, your search engine rankings will remain solid. In other words, your content will be properly and appropriately optimized.
Conclusion

If you are on the fence about whether to connect on Google+, you should bear in mind that you will be doing yourself and your business a disservice if you don’t get involved with it. One of the main motivating factors for this is the search results that other people will receive. Of course, when it comes to connecting with other people, you should think about how you want to do that most effectively; however, Google+ gives you many effective options for doing that. It is definitely worth reconsidering!

We are pleased to provide you with the insightful comments contained herein. For a complimentary assessment of your online presence, let’s have coffee.

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.

His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

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What Is The Cost Of A Physician Disability Insurance Cover?

Owing to the fact that the resources and assets at people’s disposal are shrinking day in day out, human beings have learned to be careful when it comes to spending. They will always remember to ask the question of what the cost of something will be. There are high chances that some people are interested in taking physician disability insurance and are wondering how much it will cost them. If you are one of them then keep reading to learn more.

Sincerely speaking it might not be possible for and individual to quote the exact cost of taking such a cover. Any person who comes up with such a figure might be wrong. They will be wrong because the conditions surrounding a single person might not be the same conditions surrounding another person. To determine therefore the amount of money an individual will be expected to part with will depend on some aspects which include the following:

Age of the insured

Once a person makes up their mind to go for Physician Own Specialty Disability Insurance then they should stay informed that their age will determine the amount of money they will have to pay as premiums. In most cases the amount of premiums increases as the age advances. This means that the younger a person is the cheaper their policy will cost.

This should be a motivating factor to the young people. They should try as much as possible to go for these covers because if they wait longer the price of the policy will go high. Taking this advantage can be a wise decision in one’s life.

The gender of a person

In most cases people forget thinking about gender of the person taking the cover. In general, the females have high chances of facing the risks insured against. This will imply that the higher the chances of getting impairments the more amount of premiums an individual should expect to pay.

Those people who are of a masculine gender will purchase the cover at a relatively lower price compared to their counterparts of the other gender.

Health history of a person

The health history of an individual can tell us more of what we should be expecting. Those people who have been having several ailments or those whose family tree is known for certain defects should be prepared to part with large sums of money. These health complications have high chances of making an individual suffer from a risk insured against.

An individual with a clean history in health issues should therefore be prepared to pay less amount of money in terms of premiums.

The type of policy

The insurance companies offer a wide range of policies. This means that when making a choice an individual should make sure that comparisons have been made. For instance an individual who gets attracted to the Guardian policy should be ready to pay a lot of money because this is the most expensive policy. So when taking Own Specialty Physician Disability Insurance the type and nature of policy taken is greatly vital to a person.

There is no way all these aspects can affect an individual negatively and therefore there is need of getting worried of things like one is a female, they are of an advanced age, or they have bad reputation in their health history all shall be well.

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Why Should One Go For Professional Disability Insurance?

How does it feel when a person is employed, is working and all is going well? They might be tempted to think that they will remain in such states for a very long time. The most important thing an individual should begin by appreciating is that the events of the next day, next hour or even next minute are uncertain. This is why a person should make sure that they have taken necessary precautions so that they can continue enjoy living on this earth.

It takes a few minutes to contract an impairment. To make the matters worse, there are some impairments which might make one unable to continue working. For instance, think about a news reporter who gets involved in an accident and ends up losing all their legs. Probably they will no longer be able to attend events and report as they used to do before the occurrence took place. This stretches to other several professions and therefore taking precautionary measures is what an individual should plan for. Some of the reasons as to why taking Own Occupation Disability Insurance policies remains benevolent to an individual include the following:

Ensures financial security

Every human being who is employed today has dependents. They also depend on what they earn for their daily upkeep. It might not be easy for such a person to survive and continue supporting the people they were supporting after an impairment given that they will no longer be employed. An individual who had taken a Professional Disability Insurance is assured of a happy living because they will be compensated.

There are some companies which pay up to 75 percent of what an individual used to earn. Even though an individual will be receiving less than what they used to earn, the most important thing here is that they have something to survive on. It can be frustrating for an individual who has no money, no employment and cannot work but has bills to settle.

Allows one time to transit to another profession

There are various types of professions across the world. Once an individual becomes disabled such that they cannot continue performing their work well, they should think about changing their profession. For instance in the case of a reporter, they can become an editor.

In most cases some training will be necessary to allow these people take up new roles. The compensation they receive will help them to go for such training activities. An individual who has nothing might not be able to change their profession because they lack moral and financial support.

Grants one mental solace

Think about someone who is bedridden because of an accident. This person has no food, no money and they have exhausted their savings. Such a person will have to survive at the mercy of friends, relatives and other well-wishers. At some point they might be taken as a luggage to those taking care of them.

When a person mentally surveys all these conditions and realize that it was not their mistake, they might contract mental frustration. The only way such a person will be healed is by getting an assurance that they have support. There is no need of waiting for an assurance that might never come. One has to go for Professional Own Specialty Disability Insurance and all shall be well with them.

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Get The Best Americas Doctor Disability Insurance

It is very important for doctors in America to have disability insurance. Unlike many other professions they work in an area of high risk. No doubt they are well trained educated and are working 40 hours a week, most of the time on their feet.

They need insurance to take care of any eventuality in their life wherethey fall ill and have to take rest. It is become extremely difficult for physicians to get disability cover in their own specialty. There is work being done at Doctor’s Disability Shop so that doctors can avail of a discount to get disability insurance for their ‘own specialty’

How Does Own Specialty Insurance Work?

Doctors are given the opportunity to choose their ‘own specialty’ disability insurance plan that is ideal for them. Once the doctor has decided on the plan, it is easy to apply since it is done electronically and does not require any paper work.

Disability Pro protects your income so you can provide for your family when you are faced with a disability. All that the physician needs to do is get the right amount of coverage. Disability Pro helps you to meet your financial needs when you are disabled and cannot take care of your patients. You can get remuneration which is equivalent to your own specialty.

Physician disability insurance covers the physician in his own specialty. The insurance stays with the physician even though he changes his employer. He can get up to $15,000 in monthly benefits. If it is catastrophic disability the doctor can get nursing at home and health care. All physicians get 15% reduction while AMA members get 35% reduction.

Physician’s Disability Insurance Policies

There are different types of disability insurance policies that physicians can avail of. They are Mass Mutual, MetLife, Berkshire Life (Guardian), Principal, and Union Central Life. Many of the provisions are same in each of the companies. But there are a few differences which may help to choose the particular insurance company.

It is very important to classify the medical specialty to determine the premium rate. The higher the occupational classification assigned to the medical profession the lower is the premium rate. Different companies may assign a different class of occupation to the profession which might change the rate of premium. The financial planners or the agents are in a better position to advise the best insurance company to insure as per the medical specialty.

The Best Physician Disability Insurance

Like all professions doctors also take precautions to see that health and life insurance are taken care of in their life and try to invest wisely for a good retired life. But many times they do not take into account a disability or injury.

The chances of a disability and injury are quite high and at such times it is difficult for social security, worker’s compensation, insurance and savings to meet all the bills. Disability insurance is a necessity. You have to know what the coverage that the disability insurance provides and the policy that is not taxable. The agents are the best people to guide you in taking the right policy.

So, if you are a physician who wants to take disability insurance contact the agents to find out the best policy for you.

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Why Do You Md Own Specialty Disability Insurance

When it comes to insurance types that are usually very much ignored, disability insurance tops the list. This is due to the fact that you hardly see people paying for disability insurance as they are more concerned about auto insurance and the more popular type of insurances. Generally, you might not know about habits you indulge in or the fact that your health is deteriorating regularly until you are suddenly down. Furthermore, there are also a number of sudden disasters that could suddenly make an individual disable in an instant, especially accidents. This is apart from the unpredictable nature of the body as illness or disease that could lead to disability can attack an individual in an instant.

Md own specialty disability insurance is a type of insurance policy that covers a good percentage of your monthly income from your job in the instant that you are suddenly unable to do any time of work. Overall, you will be protected in terms of your finances, should you become unable to work. Most people find it difficult thinking about disability as nobody wishes to be disable. This notwithstanding, there are several people who due to one disability or the other cannot work. With a disability insurance, you will be protected from having to face serious financial hardships if you suddenly become disable. Here are some reasons why you should have a Md own specialty disability insurance.

Income Loss

A major reason why you will need Md own specialty disability insurance is as a result of income loss. If you are losing your source of income due to disability, you will be getting some paid sick leave. However, the expenses on diagnosing what is wrong with you, treating it and recovering from the disability could be huge. Furthermore, your monthly expenses such as feeding and toiletries amongst others will continue. Even though your medical bills are to be covered by a medical insurance, you can still become stranded due to the other expenses. Furthermore, when your source of income is completely cut off due to disability and you have bills to continue to run, own specialty disability insurance can go a long way to help you cater for your bills.

Medical expenses

Even with your medical insurance, the increasingly expensive cost of healthcare can be a major challenge. You will need to continuously pay bills and buy drugs all through the period you need treatment and recovering. There are cases where a therapists or other specialist might be required to speed up your recovery. All of these require a lot of money. The transportation to and fro the hospital for check-ups will also require spending more money.

Other expenses

Miscellaneous expenses will also come up while you are suffering from your disability and unable to do any paid job. Having enough money to still sometimes make yourself happy such as going for dinner and even attending birthdays and other celebrations with friends, will go a long way to save you from a stressful and boring life, during your period of disability.

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Disability And Disability Insurance For Doctors

Disability has been described as a condition in which the sufferer is unable to perform optimally the normal day to day functions which they used to be involved in. For doctors disability is a condition in which they are unable to attend to their patients any longer. They cannot carry out surgeries or go to clinic and all the other numerous activities which they are usually involved in.

During the course of work and over a period of time, it is possible for a doctor to develop some kind of disability or the other which can seriously impair the functions of the doctor. Doctor Disability Benefitsdescribes the way which insurance can be used to ensure that doctors do not suffer unduly in the case of any eventuality and they get disabled and unable to work.

Some of these disabilities include

1. Cardiovascular diseases and diseases of the circulatory system- this might be due to the fact that long hours are spent standing up and working. It has been noticed that a lot of doctors suffer from heart diseases and circulatory system health challenges. When these sicknesses impair and affect the normal day to day function of the doctor then his ability to function and attend to his clients is impaired.

2. Musculoskeletal illnesses- the long hours of standing and not sitting down can also affect the bones and joints of doctors. This can lead to illnesses such as rheumatism, arthritis and the likes. One problem with these illnesses is the amount of pain which sufferers go through over the course of the illness. This suffering makes it most of the times impossible for doctors to attend to patients and perform surgeries.

3. Mental disorders- doctors are also human like the people they treat and so they are also prone to suffering from whatever illness which humans suffer from. One of such problems is psychiatric illness. Some doctors while on the job have been seen and reported to have exhibited erratic behaviour. When this wrong behaviour was brought under scrutiny, they found out that the doctors were actually suffering from one mental illness or another ranging from plain depression to schizophrenia and even manic depressive disorders. All these illnesses will certainly affect the doctor’s ability to function optimally and properly. In such an instance such a doctor might be asked to stop working.

All the illnesses mentioned above and much more can deter a doctor from being able to continue to function well in the capacity which is expected of him. When a doctor suffers from any of such disabilities, it will be a thing of sadness if such a doctor does not have an insurance plan. A disability insurance plan is a kind of insurance plan. If a doctor takes out a policy which has disability insurance as the thrust of its focus, such a doctor is better placed to ride out the waves of life which such disability has thrown at him.

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6 Steps To Keep An Empty Home Secure And Safe

It is well documented that empty properties are far more susceptible to damage than lived in family homes, both through natural causes and the actions of vandals. By following our 6 simple steps below, the risk of this happening can be substantially decreased, giving you complete peace of mind that your unoccupied property is as protected as possible.

Clear the post
Having letters and promotional flyers hanging out of your letterbox, as well as piled up around your door, is a telltale sign that nobody is living at the property. More than this though, it can make it obvious that nobody is even visiting with any frequency. This obviously makes the property a much more appealing target for thieves looking for an easy break-in.

Maintain your gardens
Another giveaway that a property is long-term unoccupied is a wild and overgrown garden. This is less of a problem over the winter when not much is growing, but during the summer months it is vital that you dedicate a certain amount of time to keeping your property exterior presentable. Mow the lawn, cut back any overhanging foliage and remove any dead plants and flowers to make sure your property looks loved and cared for.

Check your doors and windows
As there will not be someone at the property for a lot of the time, you need to make sure that the best quality locks are fitted to your doors and windows to make it far more difficult to access your home illegally. You could even consider adding multi-locking deadbolts to the main access doors to provide additional security. When checking the property, make sure that all locks are in good working order and there are no signs that somebody has been trying to gain access.

Consider extra measures
Where budget allows, installing a burglar alarm can be an excellent deterrent, particularly if you invest in a system that is fully monitored by an external company. CCTV cameras can have a similar effect, as can motion sensor lights at key points around the property’s exterior. If it is impossible to access doors and windows without triggering one of these systems, it is far less likely that thieves will choose to target your property.

Ask your neighbours for help
If you have a trusted neighbour or friend who lives close to the empty property it is advisable to ask them to check in periodically. Not only will this make the property look more lived in, it also means that any damage will be picked up when it first starts and before it develops into a large problem (for example a small drip that turns into a massive leak over time). On top of this, such checks will often be a stipulation of your home insurance policy, making them a vital occurrence.

6 Maintain the property exterior
Similarly to maintaining the garden, keeping the exterior of a property looking fresh helps to keep it safe from damage. Repairing any areas of flaking paint or rotten woodwork helps to keep the property looking its best, as well as preventing any expensive damage from taking hold. This is particularly important if the property has an area that is particularly susceptible to damage, such as a flat roof. The property’s neighbours will also thank you, as an obviously empty property in a poor state of repair has been proven to bring down the value of neighbouring houses.

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